UK Advert - Snaps You Back To Reality

[BRZ-Club.com]

Homepage Article Link: http://brz-club.com/toyota-gt86-uk-a...ck-to-reality/

Toyota GT86 advert: exclusive preview [video]
August 16th, 2012 Will McManus

We’ve shown you the teaser video and even given you the chance to drive it in our Drift Sprint competition, now we can bring you this exclusive full-length preview of the Toyota GT86 advert.



It’s the latest part in the ‘Real Deal’ campaign, which celebrates Toyota’s return to sports cars and the rave reviews the GT86 has received so far for its exhilarating, accessible performance.

Launching on UK TV on 17 August with a 60 second spot, the clip shows the story of a computer-generated man tired of living in an artificial world, who resorts to driving the GT86 to bring a little bit of reality back into his life.

The ad is set to the Edith Piaf track, ‘Non, Je Ne Regrette Rien’, and is directed by Stink’s Adam Berg with animation by Digital Domain, the Hollywood digital effects house founded by James Cameron.

The TV ad will be supported by press adverts and will run until March 2013.

Find out more about the Toyota GT86 or book a test drive here.

Source: http://blog.toyota.co.uk/toyota-gt86...-preview-video

Toyota GT86 advert: behind the scenes
August 21st, 2012 Richard Langrish

Want to know how the makers of our new Toyota GT86 TV advert set about capturing our hero’s escape? You’ll find the answer, below.



When Toyota asked advertising agency Saatchi & Saatchi to devise a suitable debut for the GT86, the result was a commercial six months in the making.



Described as ‘a mash-up between The Truman Show and Blade Runner’, the story goes like this: a man drives the GT86 to escape from a mundane, computer-generated existence into a new, more tactile world, with hints of being chased by killjoy authorities as he goes.



Saatchi & Saatchi ad man Ben Wilkinson explains: ‘Rather than the promise of freedom that cars once had, they have become a means of getting from A to B. Our aim for the GT86 ad was to recapture that sense of escape.’



Award-winning director Adam Berg shot the commercial on location in Barcelona, while the effects came from Los Angeles – based Digital Domain, the animation company behind some of the scenes in the Transformers movie franchise.



‘We used real actors for all the scenes and the driving shots,’ adds producer Ben Croker. ‘A studio filled with 150 cameras captured every movement, and tiny cameras mounted on the main actor caught the movement and expressions of his face.

His body was scanned using imaging technology to give us a computer-generated hero that walked, moved and talked just like the real guy.

‘Our man was then composited into the real car so it looks like he is driving it throughout the ad. We then had to lift the car from the real environment and place it in our computer world. Simple.’

Source: http://blog.toyota.co.uk/toyota-gt86...ind-the-scenes